
tempexperts
CASE STUDY
TEMPEXPERTS CASE STUDY
ELEVATING STAFFING SOLUTIONS THROUGH STRATEGIC REBRANDING
Achieving your business goals and fostering growth starts with a solid foundation and the right tools in place. Our strategic approach ensures that your brand is well-equipped for expansion, allowing you to confidently navigate forward and take your business to new heights.
Industry: Staffing & Recruitment
Duration: 3 Months
Services Provided: Brand Strategy, Visual Identity, Brand Messaging, and Marketing Collateral

TempExperts, a leader in staffing solutions, sought to refresh their brand to better reflect their growth and industry leadership. With a decade of success, they aimed to modernize their identity and enhance market presence.
OVERVIEW
STRATEGIC TRANSFORMATION
BEYOND JUST A VISUAL REFRESH

OUR APPROACH
We adopted a human-centered and collaborative approach:
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Discovery Phase: Engaged with TempExperts' team to understand their core values, audience aspirations, and business goals.
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Market Research: Analyzed competitor strategies and industry trends to identify differentiation opportunities.
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Customer Insights: Conducted surveys and feedback sessions to grasp client perceptions and desires.
This comprehensive understanding informed our strategy to align the brand with both company objectives and customer expectations.
CHALLENGES
TempExperts faced several challenges:
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Dated Branding: Their existing visuals and messaging no longer resonated in a competitive market.
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Name Misalignment: The name "TempExperts" led to misconceptions about their range of services.
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Inconsistent Materials: A lack of cohesive branding materials resulted in fragmented communication.
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Limited Marketing Impact: Inconsistent visuals and messaging restricted their marketing effectiveness.

RESULTS
The rebranding led to significant outcomes:
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Increased Engagement: Achieved a 116.3% rise in LinkedIn interactions.
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Enhanced Market Positioning: Strengthened brand recognition and appeal.
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Improved Client Acquisition: Clearer messaging attracted the right clientele.
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Consistent Brand Experience: Unified materials supported sustained growth.

SOLUTIONS
To address these challenges, we:
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Developed a Modern Visual Identity: Crafted a logo and color palette reflecting TempExperts' approachable yet professional essence.
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Created Comprehensive Messaging: Formulated a cohesive set of brand messaging and ensured a uniform voice would be distributed across all platforms and materials for brand consistency purposes.
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Designed Engaging Marketing Collateral: Produced cohesive assets, including a brand book, social media templates, and print materials.
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Enhanced Digital Presence: Revamped the website for improved user experience and engagement.
Close collaboration with TempExperts ensured the brand's unique personality was captured, with regular feedback loops aligning the design with their vision.

Client testimonial
“When TempExperts enlisted Impackedful Creative for foundational work on new brand initiatives, their enthusiasm and commitment to understanding our business were unmatched. They took the time to deeply explore our operations, helping us build a strong branding foundation that established a clear and striking visual identity and a well-organized messaging hierarchy—one that speaks directly and personally to our customers. Rather than focusing on creativity for its own sake, Impackedful Creative delivered branding that was not only visually compelling but also strategically designed to spark meaningful conversations.
The work Impackedful Creative provided gave us a strong visual baseline needed to ensure that every piece of collateral and touchpoint— from sales materials to social media content—was both visually impactful and precisely aligned with a sophisticated brand identity. As a result, our sales content became more cohesive, resonant, and effective in connecting with our target audience. Our brand now feels more intimate, more striking, and more aligned to our customers' buying journey, and it absolutely is delivering measurable outcomes.”
-Ryan Bretsch, VP Marketing & Sales Operations, TempExperts